How to Launch Your Blog in Under Ten Hours a Week

A Simple System for Getting Your Blog off the Ground Without Working Yourself to Death

by Jon Morrow

Have you ever gotten the feeling that building a successful blog in your spare time is just a little bit unreasonable?

Oh, it seems simple enough in the beginning, but then you get sucked in.

You start worrying about your domain name. You obsess over your design. You get lost learning about social media, search engine optimization, and WordPress. Before you know it, weeks have gone by, and you haven’t really written much at all.

Worse, you’re feeling overwhelmed. Blogging is a whole lot more complicated and time-consuming than you thought it would be.

And so you start to wonder…

Do you really have time for it? Were you crazy to think you could do this in your spare time? Or is there some way of simplifying it all to make the whole process a lot more manageable?

Well… let me tell you a little story.

How I Went from 0 to 13,000 Subscribers While Working Two Jobs

You know my blog,, right?

Today, it’s one of the biggest blogs in the world with millions of readers, but it wasn’t always. I launched it just a few years ago, and at the time, I had both a full-time day job and a part-time job at night. I was working 60 - 80 hours a week.

How did I find time to launch a blog?

I cut out all the crap that’s a waste of time.

I didn’t start a Facebook page. I didn’t set up a fancy website. I didn’t write a bunch of posts.

Actually, I didn’t have a blog at all. Not really.

My homepage looked like this:

That’s it. Nothing else.

Weird, huh?

But listen to this…

Using that rinky-dink page, I went from 0 to 13,000 subscribers in only two months. It was the biggest blog launch in history, and I pulled it off while working two jobs.

Let me show you how I did it…

Step One:

Stop Writing Posts No One Reads

It’s ironic, but when you’re launching a blog, writing blog posts is actually one of the stupidest things you can do. Here’s why:

No one reads them.

You don’t have an audience yet, so when you publish a post, nothing happens. No shares, no links, nothing.

The post could be great, but it doesn’t matter, because no one is around the notice. You’re talking to an empty room.

But… isn’t that how you attract an audience?

No. That’s one of the biggest myths in the history of social media.

Writing posts is a great way to keep your audience. It’s also a great way to grow an already existing audience.

But to build an audience from scratch?

You need an entirely different strategy. Here’s what I recommend:

Step Two:

Create a Freebie for People Who Join Your Email List

In the screenshot above, you might’ve noticed I was giving away a cheat sheet called “Headline Hacks” to everyone who gave me their email address. As a BBT reader, you’ve probably downloaded it for yourself.

But here’s what you might not have realized:

That little cheat sheet increased the growth of my blog by 8X.


By giving them an irresistible reason to subscribe.

You see, a lot of blogs just have a little blurb that says, “Subscribe here for free updates.” Once upon a time, that was all it took to get subscribers, but nowadays, people take a lot more persuading to hand over their email address.

So, I incentivize them. I give them a freebie that teaches them exactly what they need to know.

The result?

In my case, 42% of people who hit my opt in page subscribed:

That’s 800% better than sending them to a blog post.

“But,” you might be thinking. “Why on earth would anyone give me their email address if they don’t even know me?”

That’s precisely the right question to ask. Here’s the answer:

Step Three:

Write Guest Posts for Popular Blogs

Yes, it’s hard to get a stranger to give you their email address, but what if you’re not a stranger? What if you’re actually a trusted expert on your topic?

Well, that changes everything, right?

And that’s exactly why the opt in page above worked so well. I didn’t send people to it cold, never having heard of it before. First, they read an article I wrote on some of the biggest, most prestigious sites in the world.

Here’s an example:

During the launch, I wrote that post for Problogger, the most popular site for bloggers. I knew that’s where my audience was already hanging out, so instead of expecting them to find me, I just went to where they already are.

Makes sense, right?

Plus, I got a byline at the bottom of the post linking directly back to the landing page for my freebie:​

​In other words, I gave Problogger a great article in exchange for sending it out to hundreds of thousands of their readers, positioning me as a trusted expert. People who liked the article clicked the link at the bottom, and about 42% of them signed up for my freebie.

Pretty sweet, right?

To be clear, I didn’t just do this once. Over the two-month launch of my blog, I wrote articles for all of the big blogging sites, making sure everyone in the space heard about me. When everything was said and done, I had 13,000 people on my prelaunch email list, and I published my first post.

Totally different strategy than most people follow, but it worked like gangbusters. If you follow it, it’ll work for you too.

There’s only one problem:

Where Are You Supposed to Find Big Blogs to Write For?

Obviously, not every big blog will accept an article from a beginner, much less give you a link at the bottom. How are you supposed to find the ones who will agree to this type of thing?

Well, good news:

My team and I hunted them all down for you.

We collected a list of 103 different magazines and blogs who are looking for writers right now. Not little blogs, either. Forbes is on the list. So is the Huffington Post. The average site has hundreds of thousands, if not millions of readers.

We also pulled together their contact information, writer’s guidelines, and everything else you need to send them a post. It’s all assembled into a rolodex, categorized by topic, so you can scan through it and choose the blogs you want to write for.

And the even better news?

You can have all of it. Right now. Click the button below.