Let me ask you a seemingly odd question:
Would you be willing to trade 5-10 hours of your time to get featured on sites like Forbes, Fast Company, or Business Insider?
If you’re a CEO of a large company, the answer might be a solid “No.” You have publicists who do that kind of work for you, and you are happy to pay their fees.
But if you’re the owner of a small business? Or a freelancer or consultant?
Well, you probably don’t have the budget to hire a publicist. Time isn’t exactly plentiful either, but the idea of trading a few hours to get your product or service featured on one of those sites sounds like a good deal.
Well, here’s how you do it:
Write for them.
Instead of sending them a press release, just think up an interesting “how to” article topic, and send them a pitch. If they like it, you can write the article in exchange for a link back to your site.
Hard to believe, I know, but Forbes, Business Insider, and all the other sites I mentioned are happy to link to the sales page for your product or service if you write a good article for them. For a concrete example, click here to go through a strategy guide on exactly how you can get your business featured on Forbes.