1. What if I’m blogging about accounting, my town’s real estate, or arts and crafts? There are lots of people interested in the topic, but there aren’t any big blogs. Will guest blogging still work?
Yes, it can.
Sure, it would be hard if you confined yourself exclusively to your topic, but the beautiful part about the blogosphere is that it’s so interconnected. You can find readers by writing about topics close to yours.
Let’s take a blog about accounting, for example:
- You could write a guest post on a personal finance blog about, “How to Use Your IRA to Save for Retirement — The Ultimate Guide”
- You could write a guest post for a productivity blog about, “7 Steps to Finishing Your Tax Return in Only Two Hours”
- You could write a guest post for a technology blog about, “Which Tax Software Is the Best? A CPA Breaks down the Pros and Cons of Each”
We could go on and on. The fact is, you can find a way to overlap your blogs topic with almost any other topic, giving you access to a huge range of popular blogs.
In Video 2, I actually gave an example about how somebody with a gardening blog could write a guest post for a big personal finance blog. If you haven’t watched the video, check it out here.
2. How long should you wait before you write your first guest post? Is it something you can do, even if you’re a new blogger?
You should get started right away. Here’s why:
Your ideas aren’t doing anyone any good if no one reads them.
Yes, it’s tempting to take a few weeks or even months building up the content on your blog before you start promoting it, but I can tell you that, more than likely, no one will ever read them. Blogs are chronological, and any post that goes off the top of the page tends to be forgotten. It’s really sad to publish some of your best posts in the beginning of your blog, and then you get absolutely no reaction because you don’t have any readers.
It’s far better to get traffic flowing, and then work hard to build up your content. And, you might say I’m biased, but in my opinion there is no better way to get traffic to a new blog than guest blogging.
I explained why in this post on Copyblogger.
3. I don’t have time to publish a post every day on my own blog, much less write a post for someone else’s. Sure, guest blogging sounds like a great strategy, but where do you find the time to do it?
In an ideal world, you could quit your job, work on your blog full-time, publish an awesome post every day, and still have plenty of time left over to write several guest posts a week. Some bloggers (who aren’t human, I swear) even manage to do it while working a job and spending time with their family, although I don’t have the slightest idea how.
But what if you’re not living in an ideal world, and you’re not superhuman?
You need a different strategy.
For the past year, I’ve been working with quite a few consulting clients who have jobs, and I’ve come up with one that seems to be working well. This might surprise you, but sometimes you can get more traffic if you cut down to writing only one blog post per week, and then you write one or two guest posts every month.
I recently wrote a whole post about it on Copyblogger, outlining the strategy in detail. You can read it here.
No, it’s not optimal, but sometimes you have to be realistic about what you can accomplish. You can’t do everything, so you have to decide what’s the best use of your time.
And in my opinion, the strategy outlined in the post above strikes just the right balance.
I get four questions over and over again about the guest blogging class, so I thought I could just answer them for everyone real quick:
4. I have a meeting/vacation/trip to outer space planned during the class. Will I need to be present, or can I catch up when I get back?
You can catch up, because you’re never behind.
The way the class works is I deliver all of the video lessons and content to you when you join. Since the course opened two years ago I’ve tried giving the lessons to people slowly, then some complained it wasn’t fast enough for them. So I tried giving it to them faster, and some complained it was too fast and they were freaking out because they were behind. So now I let you be the judge of how much time you need to process the information and take action.
If your family, or life or job gets crazy for a while, the lessons will be waiting for you when you get back.
Figure on taking a month to really learn the lessons. After the first month, we focus on implementation. We’ll do Q&A calls, Headline Clinics, one-on-one consultations, whatever it takes to get you writing for the most popular blogs in the world.
Also, I’ll record the Q&A calls and Headline Clinics, and if you can’t make one, you can submit your questions beforehand, and I’ll answer them at the end of the call. That way, you don’t have to worry about time zones and schedule conflicts, either.
5. How long will I have access to the materials?
Pretty much forever. Granted, I can’t guarantee what will happen if I’m struck by lightning or something, but my plan is to keep teaching this class for years, and as long as it’s online, you can come back and access it.
6. Do you accept PayPal?
Yes, but you’ll have to ask me for the link. Last year, I made so much money so fast during a launch that PayPal suspended my account, and it took me months to get them to turn it back on, so I’ll only use them when necessary these days. I’d prefer you use a credit card or debit card, but if you can’t or don’t want to, ask me, and I’ll send you a link to pay via PayPal.
7. Why is your program so expensive?
One word: access.
If you’re used to paying $27 for an e-book, then sure, I can understand how this would sound expensive. But this isn’t an e-book. You’re not just buying information.
You’re getting access to me. Not only will I answer your emails and forum posts, but if need be, I’ll get on the phone with you and help you work through things.
You’re also getting access to my network. If I like your work, I’ll personally connect you with other popular bloggers I know, and I know most of them.
You don’t get any of that with a $27 e-book. You probably just get the information, and nothing else. And most likely, the information is nowhere near as good.
In this class, information is only part of the package. The end goal is results.
By the time you’re finished, I won’t have just taught you what to do. You’ll have done it.
You’ll get to experience the euphoria of getting 50, 75, even 100 comments on a post. You’ll see people buzzing about you on twitter. You’ll be able to call popular bloggers your friends.
That kind of stuff can change your life. I know, because it changed mine. The day I wrote for Copyblogger for the first time was the day my life turned upside down.
Will it be the same for you?
I hope so, but the bottom line is it doesn’t matter, because you have a money back guarantee. Either you get results, or I don’t get paid.
So, when you think about price, look at what you’re getting. If you haven’t had a chance to check it out yet, here’s where you can find out more about the program:
Any other questions? Leave them in the comments, and I’ll get back to you!